Scott Thomas über die Gestaltung der Obama Kampagne.
As the Design Director for Obama’s 2008 campaign, Scott Thomas lead a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative’s need for triage, the crucial role of incremental evolution, and the importance of getting back to the hand and keeping things simple.
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Verfasst am 20.08.09 um 9:39
